You may already be familiar with important SEO jargon like META and ALT tags. However, there are over 300 lesser known development strategies like 301 Redirects and chonical links to name a couple that are important, if not critical, to the sucess of a website revamp or ecommerce website. I will explain what you need to know when choosing the the best SEO company for your website.
We will answer commonly asked SEO Questions:
- My SEO company took my money. Can I get my money back?
- I've lost money from a previous SEO campaign, how can I make sure I don't lose money on this campaign?
- Can I optimize my own website myself?
- Can my SEO company gaurantee me results?
What will a SEO company do for my company?
It's simple. It's the task of finding profitable keywords.
Low SERP + High Keyword Traffic = Higher Converstion Potential
Top 5 Questions to ask yourself before getting SEO quotes?
There are many factors you are considering before choosing the best SEO company, first you need to determine if an SEO campaign is right for your company.
- Do I need Search Engine Optimization for my website? Not all orginizations need optimization. There are other Internet Marketing strategies that might make more sense for your website. Typically companies that sell services are the best candidates for SEO. Companies that sell an obscure product or service are also good candidates. Your site may not be a good candidate if your website is purely ecommerce or is a webservice like a dating website.
- What kind of website do I have? Not all websites are created equal. Typically websites built in flash or through a Do-It-Yourself-Web-Tool like Yahoo Site Builder, Go Daddy Website Tonight, etc are not the best candidates for SEO. These websites do have some SEO tools embedded, but are limiting for a real SEO company.
- Do I understand the difference between SEO Optimization and a SEO Campaign? This question is for the more novice business owners running marketing campaigns. It's common to be asked "Has your website been optimized?" Well, if that's all your asking then you're missing the key importance of what Search Engine Opimization means. True optimization means you have incorporated a campaign element.
- When do you need results? The results from your SEO campaign are not measured in days, but typically months. Understand, your SEO company will be ranking your keywords through a variety of strategies that prove to the search engine your website is the most relevent to a particular keyword. The true value of your SEO Campaign will be measured after your campaign is complete.
- What is my marketing mix? Not all campaigns succeed. The most common mistake by most companies is to under budget their marketing efforts and put all their money into one campaign strategy.
Checklist of Top 5 Questions to Ask When Before Choosing an SEO Company?
You typically need a SEO company with a strong background in Internet Marketing as well as Web Development.
- Ask a gott'cha question... "Do you promise #1 ranking?" Most bad companies will fail at this question. If the SEO consultant will gaurantee you #1 ranking it might be fraud. Unless your SEO consultant has a mole working inside Google, you're not gauranteed anything. Some companies honestly can get you #1 ranking, except no one will be searching for you. I'll prove my point, search "24/7 Commodore Computer Parts Dealer in Zimbabwe". You'll see we're number one!
- How do you charge? SEO companies will charge you one of three ways typically. 1) Flat fee - Usually there is some setup cost involved. 2) Per hour and 3) Percentage based on results. You should decide which payment method is best for your company. Some companies may offer a combination of two.
- Explain your projections for ROI. You can find out a few key important things from your new prospective SEO company. First, can this company thouroughly answer my question; is this company really interested in taking your money or taking my money as an investment? And most importantly, what is the potential return on my investment?
- Explain your strategy? You need to make sure you choose the company that best understands your business. This doesn't mean you need to choose the company that has the fanciest SEO tools. Generally companies that have a portfolio with similar success your industry can be a safe option.
- Explain your reports. it's best to see some type of reporting information. The type of report information may vary from strategist to strategist.